The Apple Watch maintained its dominance of the market, with a 36.1% market share, more than triple that of second-placed Samsung at 10.1%. Apple unchallenged as smartwatch market leader The impact of the war will become more serious in Q2. We initially expected the war between Russia and Ukraine to have minimal impact on the market in Q1, but the prolongation of the conflict and the resulting logistical constraints have begun to affect the European region.
While that growth was seen in most regions of the world, European shipments were flat, most likely due to the Russian invasion of Ukraine.
The global smartwatch market recorded 13% more shipments compared to the same period last year, despite concerns over economic slowdown and inflation, according to Counterpoint Research’s recently published Global Smartwatch Model Tracker.Īssociate Director Sujeong Lim said, “Although the global smartwatch market saw little growth in 2020 due to the impact of Covid-19, it has continued to perform well since its rebound last year. It’s no surprise that Apple remains the smartwatch market leader by a considerable margin, according to the latest data, but what’s unusual is that the company doesn’t top the list in the premium smartwatch segment.Īt the other end of the scale, Xiaomi is showing increasing signs of owning the budget segment … Smartwatch popularity increased in Q1Ĭounterpoint Research says that shipments grew significantly year-on-year, despite supply chain challenges and concerns about inflation fears curbing demand for consumer electronics.
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